Aave Brand
Assets, examples and guides.
Logo
Our definitive mark.
Colors
This primary palette forms the fundamental color scheme of the brand.
Typography
The three typefaces that define the brand.
FT Regola Neue
For headlines.
License Required
This font requires a purchased license to download and use.
Inter
Used in body text.
Free
Roboto Mono
Used for code.
Free
Logo Extensions
These assets are derivatives of the main Aave logo and can be used by the community.
Token & Avatars
Simply the original Ghost Logomark inside a circular or square container.
Ronnie
Reintroducing Aave’s ubiquitous global icon, Ronnie the Ghost.
Best Practices
Reference these suggested guidelines when using the Aave identity in your projects.
Suggested usage
Use colors with adequate contrast.
Give the mark enough spacing.
Use the logos as provided. Treat them with care.
Use the full logo when more brand context is needed.
Things to avoid
Placing the ghost on top of the Aave wordmark.
Stretching or deforming the mark in a non-uniform way.
Rotating the mark or flipping it upside-down awkwardly.
Presenting the ghost with negative emotions.
Using multiple colors within the mark.
Cropping the mark. Especially in a creepy way.
Using patterns, gradients or shadows.
Using other fonts next to the ghost logo as the wordmark.
FAQs
The Aave logo should be used in its original form without any modifications. It should be clearly visible and not distorted. The logo should also maintain a minimum clear space around it to ensure it stands out.
You can use the Aave logo on your website or promotional materials, provided your usage doesn't misrepresent the Aave brand. Visual assets should not be altered, combined with other logos, or used in a way that misrepresents the Aave brand.
Yes, we encourage you to stay true to the Aave brand while creating your own assets. Start with one of the derivative logos.